Our Story
THRIVIVAL - EXTREME PARENTHOOD REIMAGINED
Rethinking Extreme Parenthood
Dwóh is the brand behind ventures built for the harder side of parenthood - pregnancy, feeding, postpartum - raising a family, raising twins or multiples - we help parents to be better set up to thrive, rather than just survive.
It started with a challenging journey into parenthood, becoming a twin mum and a suspicion that there had to be a better way.
Meet Emily
Business founder. Twin & twin mum. Researcher. Design and innovation lover.
Pregnancy was a surprise. Despite being fit and healthy and having a mother and sisters with non symptomatic pregnancies - Emily spent both pregnancies with severe Hyperemesis Gravidarum (HG) and lots of pregnancy symptoms.
When she went looking for information, there were plenty of opinions - outdated, poorly structured, or just loud.
Emily set out to write the book she wished she'd had. That idea became the Hey There Thrivival podcast - resulting in years of research, conversations with friends, parents and global experts. Now a genuine twin baby feeding pain point has resulted in our (soon to launch!) custom pregnancy, feeding to postpartum apparel range. The first ever custom feeding top - designed by a twin mum for twin+ parents.
As a twin herself, Emily has a unique perspective on what it means to be raised and parented as a twin. She went on to have two twin pregnancies of her own, plus two miscarriages. One pregnancy ended in loss; the other resulted in cheeky twin boys. Emily has since discovered at least 18x sets of family twins (and counting!).
The goal hasn't changed since day one: help those who come after us to be better set up to thrive.
The Dwóh Company
Research. Lived experience. A genuine interest in innovation - and, where it matters, low- or no-tox design.
Dwóh isn't about adding more noise. It's about supporting our community and thoughtfully innovating to better set families up to thrive.
Why We Exist
- For new parents, parents of twin and multiples looking for real information and products that work
- Extended family and friends looking for a genuinely useful gift
- Parenthood and health experts interested in collaborating or contributing
- Podcasts and media looking to connect with a well-researched, extreme parenthood and twin-expert guest
- Brands and sponsors looking to reach an engaged twin and multiples parent audience
Tune Into the Podcast
Dial in to Hey There Thrivival - to get set up to thrive - on all things extreme parenthood, twins and multiples!